Selected work
Every case study here includes the brief, the approach, and the commercial outcome. We let the numbers speak.
A cross-section of brand, web, SEO, and paid media work from the past two years.
Full brand identity and Webflow site for an activity-tourism operator on the Cooley Peninsula. Post-launch, direct online bookings increased by 68% in the first season, replacing a heavy reliance on third-party booking platforms and the margin loss that came with them.
A twelve-month technical SEO and editorial content programme for a precision engineering firm targeting procurement managers in the UK and Irish manufacturing sector. Organic sessions grew from 310 to 2,140 per month. Four target keywords reached page-one positions on Google.co.uk within seven months.
Positioning workshop and full visual identity rebrand for a Drogheda solicitors firm expanding into commercial property law. Included new logo, colour system, stationery suite, and updated website copy aligned to the new positioning. The firm reported a 30% increase in commercial enquiries in the quarter following launch.
Restructured an underperforming Google Shopping account for a Dundalk-based specialty food supplier. Within 90 days, cost per acquisition fell from €18.40 to €9.75 while total monthly orders from paid traffic increased by 55%. Managed ad spend sits at €6,000 per month with an 8.2× return on ad spend.
“The Vaughn & Ashford team rebuilt our entire online booking journey from the ground up — new brand, new site, new ad campaigns. The summer following the launch was our strongest on record. We had 40% more direct bookings than the previous year, and our average booking value went up because the new positioning attracted the right kind of visitor.”
Seamus Carolan, Owner, Carlingford Outdoor
“I was sceptical that SEO would work for B2B engineering. Twelve months later, we are getting inbound enquiries from procurement teams in Manchester and Birmingham who found us through Google. That simply was not happening before. The monthly reports are clear, honest, and show exactly what moved and why.”
Aoife Tiernan, Managing Director, Tiernan Engineering
We are selective about the work we take on because we are selective about the results we promise. Every client engagement begins with agreed KPIs — specific, numerical, time-bound targets we write into the project brief. At the end of each engagement or quarterly review, we produce a results document that compares baseline metrics to current performance across every agreed dimension. These documents are what you see reflected in the case summaries above. No vanity metrics, no cherry-picked data windows — just the numbers at the agreed measurement date compared to the agreed baseline. If a number moved in the wrong direction, we say so and explain why.
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