Services
Services Designed Around the Metrics That Matter
Every engagement begins with agreeing what success looks like in numbers — then we build the plan to reach them.
Strategy Before Tactics, Always
A lot of digital spend is wasted because the tactics come before the thinking. A business runs ads without a clear funnel. A new website launches without a content or SEO plan. A brand refresh happens without first defining the audience it needs to speak to. At Vaughn & Ashford we run every new engagement through a structured discovery phase: we audit your current digital footprint, map competitor positioning, and agree on the KPIs we will report against from day one. That groundwork saves budget and shortens the path to results.
Brand Strategy & Identity
A clear brand position is the foundation every other channel builds on. We research your market, define your positioning, and create the identity system that carries it.
Our brand engagements cover competitor and audience research, brand positioning workshops, naming and tagline development, logo design and visual identity systems, brand guidelines, and copywriting for tone-of-voice frameworks. Whether you are a startup needing a first identity or an established business undergoing a rebrand, we run a structured four-week process that ends with a complete, print-ready and digital-ready brand toolkit. Deliverables are presented in a live session with revision rounds included. All source files are handed over in full at completion.
Web Design & Development
Websites that load fast, convert visitors, and score well on every technical benchmark your customers and Google care about.
Every build starts with a conversion-focused wireframe review before a single pixel is designed. We work in Figma for design sign-off, then build in the CMS of your choice — most commonly WordPress with a custom block theme, or Webflow for marketing sites requiring faster editorial updates. All projects include Core Web Vitals optimisation (targeting LCP under 2.5 s), WCAG 2.1 AA accessibility compliance, Google Analytics 4 with goal tracking configured, and a post-launch 60-day support window. Average project timeline from kick-off to launch is eight to twelve weeks depending on content readiness.
SEO & Organic Growth
A managed SEO retainer that grows your organic channel month over month, with transparent reporting every four weeks.
Our SEO retainers begin with a full technical audit covering crawl health, indexation, page speed, structured data, and internal linking architecture. We follow with keyword research segmented by intent and search volume, and produce a 90-day content and optimisation roadmap. Ongoing work includes on-page optimisation of existing pages, new editorial content written by our in-house team, link-building outreach to Irish and UK publishers, and monthly reporting with ranking movement, organic sessions, and conversion attribution. Minimum retainer is three months; most clients run on a rolling twelve-month arrangement.
Performance Marketing
Paid media managed to a cost-per-acquisition target, not to a monthly spend quota.
We manage Google Search, Google Shopping, Meta (Facebook and Instagram), and LinkedIn campaigns depending on your audience. Our process starts with campaign architecture and audience segmentation, then moves to creative production — static and short-form video assets adapted from your brand guidelines. Media buying is managed weekly with bid adjustments tied to conversion data from GA4 and your CRM. Every client receives a weekly one-page performance summary and a monthly deep-dive report. We hold a shared KPI dashboard so you can check performance without waiting for a scheduled call.
Frequently Asked Questions
Straight answers to the questions clients ask before signing an agreement.
Do you work with businesses outside County Louth?
Yes — roughly half our active clients are based in Dublin, Meath, and further afield. We run discovery and strategy sessions over video call and travel for workshops and presentations when the project warrants it. Being based in Dundalk puts us within an hour of Dublin, so in-person work is straightforward.
What is the minimum engagement size you take on?
For project work (web design, brand identity), our minimum project fee is €4,500 plus VAT. For retainer services (SEO, performance marketing), our minimum monthly retainer is €1,200 plus VAT. We do not take on one-off logo jobs or single-page microsites — not because we could not, but because isolated deliverables rarely produce the results clients are looking for.
How long does a typical web design project take?
From signed agreement to live site, the typical range is eight to twelve weeks. The main variable is content: clients who arrive with drafted copy and photography move significantly faster. We offer a content-production add-on (copywriting and art direction for photography) that removes this bottleneck entirely.
Do you offer ongoing support after a website launch?
Every web project includes a 60-day post-launch support window at no additional charge, covering bug fixes and minor adjustments. After that, clients can move onto a monthly care plan covering hosting management, plugin and security updates, and up to four hours of content or development changes per month.
How do you report on SEO and paid media performance?
SEO retainer clients receive a written monthly report covering keyword ranking movements, organic session trends, new content published, and links acquired. Performance marketing clients receive a weekly one-page summary plus a monthly deep-dive. All clients have access to a shared live dashboard in Looker Studio connected to GA4, Google Ads, and Meta Ads Manager.
Not Sure Which Service Fits Your Situation?
Tell us about your business and your goals. We will recommend the right starting point in a free 30-minute call.